Definir tu nicho no es suficiente para crecer 🎯
In this concise Spanish‑language video, Esther Montoliu explains that merely choosing a niche is not enough to grow an online nutrition business. She argues that generic labels like “women with overweight” are saturated markets, and urges viewers to define a highly specific avatar—e.g., postpartum mothers who gained weight during pregnancy and feel disconnected from their bodies. By focusing on the cases they truly enjoy, the problems they can solve confidently, and the type of patients they envision serving in three years, practitioners can shape their positioning and attract the right audience. She emphasizes that a well‑defined avatar adds context, emotion, and belonging, and recommends an immediate action: revise the Instagram bio to reflect this specificity. The video ends with a call‑to‑action inviting viewers to follow her for personalized help in detecting whether their messaging is too generic.
