Hablas como profesional, no como persona 💬
In this short YouTube video, Esther Montoliu addresses nutritionists and dietitians who feel stuck on social media. She identifies three frequent mistakes that hinder growth: (1) posting only aesthetically pleasing dishes without explaining their purpose or benefits; (2) using overly academic, technical language that alienates a lay audience; and (3) presenting only a professional nutrition account without sharing personal, day‑to‑day moments. For each error she offers a concrete remedy—add context and educational value to food posts, simplify language with everyday analogies, and reveal personal stories and behind‑the‑scenes moments. She invites viewers to comment on which mistake they’ll fix, and encourages them to follow her for more actionable social‑media tips. The tone is conversational, supportive, and instructional, aiming to help professionals connect authentically with their audience and boost engagement.
