Moxie shows retailers how to stop the January revenue cliff. Give customers a card or coupon in December that only works in January, redeemable on purchases over $50. It pulls them back when holiday spending stops and cash gets tight.
Chapters
Moxie here with your tip of the week. Here's a rookie mistake: selling hard in December and then hearing crickets in January. You need to secure that Q1 revenue now. The move? The bounce-back offer. The tactic? For every purchase over $50, or whatever fits your margins, made in December, hand them a physical card or digital coupon valid only from January 1st to January 31st. Why it works: You're giving them a reason to come back when the holiday high wears off and their bank account is crying. It turns a one-time holiday shopper into a loyal regular.