Jeff Hassemer warns that businesses using AI already face legal liability in at least three U.S. states, with exposure likely to expand. He shares two practical tips: check the AI performance report in Open Search Console to track where AI content lands, and use AI direction requests to measure conversion rates from AI-driven interactions.
But you are now fully liable in at least 3 states, and this is probably going to be pretty big across all 50 states in the US. So, you know, using AI doesn't preclude you from owning a business, right? And owning those that the business does. If you use an AI for your environment, that's what you'd expect. All right, so what do we take away from this week? Really simple. Open Search consoles, now you're starting to see your AI performance report and where you're getting picked up. That's great. AI direction requests are kind of a new way to find what your conversion rate is.
