Small businesses relying on one marketing channel risk missing customers. Using multiple channels like social media, Google search, email, and flyers can lift performance by 250%, and customers need to see your message about 11 times before they act.
Here is your small business tip of the week. Multi-channel matters. Relying on just Facebook or just word of mouth is risky. Beyond that, using multiple channels increases marketing performance by upwards of 250%. You need multiple touchpoints: social media, Google, email, even local flyers. Why? Because customers rarely buy after seeing you once. In fact, the average consumer needs to see your message 11 times before it sinks in. They need reminders across channels. Be everywhere your customer is.
