Sell digital gift cards to last-minute holiday shoppers with an aggressive "Last-Minute Hero" campaign. Target the week of December 20th with emails and social posts like "Forgot your niece? We got you!" to capture procrastinators willing to buy fast.
Time for your marketing tip of the week. Monetize the procrastinators, or what I call the "oops" strategy. Look, some people started shopping in October. We aren't worried about them. We are worried about the people who wake up on December 23rd in a cold sweat. The move: push digital gift cards heavily starting now, but ramp it up to emergency levels the week of the 20th. The vibe: forgot your niece? We got you! Position your gift cards as the instant solution to their lack of planning. The tactic: Create a Last-Minute Hero campaign. Send an email and post on social. Did you forget? It's okay, we didn't. Grab a digital gift card and look like a genius in 5 minutes.
