Jeff HassemerCEO, FirestarterMarketing.ai · The Strategy Architect | Agency Accelerator | Architecting Bold Strategies | AI + Marketing That Scales | Founder @ FireStarterMarketing.AI

Search Everywhere Marketing 1080p caption

13 Mar 2026 · 0 min

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In this 2026 marketing briefing, the speaker highlights that over 60% of searches now end without a click, as users receive answers directly within platforms such as Google Maps, AI-generated overviews, and TikTok. The shift means marketers should focus on becoming the answer inside the platform rather than merely driving traffic to their websites. To adapt, the speaker proposes a concrete weekly tactic—updating the Google Business Profile with a concise "Question of the Week" post that answers a common customer query in fewer than 50 words.

The blue link era is officially in the rearview. In 2026, over 60% of searches end without a single click to a website. Customers are getting their answers directly from Google Maps, AI overviews, or TikTok. The trend: your marketing shouldn't just aim to drive traffic to your site. It should aim to be the answer within the platform the user is on. So are you ready for this week's Moxie Move? Update your Google Business Profile with a Question of the Week post that answers a common customer query in under 50 words.