Apple is turning Siri into an agent that can schedule appointments, make purchases, and handle tasks by voice by year's end. The industry has shifted from prompt engineering to building AI agents, and the next phase will focus on monetizable workflows. Apple plans to use multiple AI models to rapidly generate agents and stay competitive.
But I think the other side of this, the story that people don't really see is this makes Siri very agentic. In the same way that Gemini Spark is coming on, people by the end of the year are gonna be able to talk to Siri and have it book appointments for them, book, make purchases for them, do everything that it needs it to do and book that straight out just by voice control. And I think it also—
Yeah, I think that catches Siri up, right? Again, this is one of these things where we were all like, just what's, Why, why is Apple behind? Why are they slow on this? But I also look at, I, this story makes me think about how we were all like into prompt engineering and that was a job, right? Like a year ago, that was the hot thing. And now it's agentic, like, can you create and deploy agents and, and rebuild with agents? That's the hot topic, the hot capability. Um, if you're going to play in this race and you start to see what's happening here, this already gets us out of, uh, over time, hey, I'm great at building agents. It's like, well, the. The system can build agents for anybody very quickly. I don't know what comes next, right? I don't know what the next big phase is. I think that it's going to be back to workflows that actually make money and deliver results. So it's going to get back to the project management, the product management, those types of skills again. But yeah, it's just, uh, you and I have often remarked, you know, there's like these 6-month windows. Um, there's this hot skill that we acquire and it gets us a lot of clients, gets us a lot of interest. And then that's something that becomes codified. Yeah. Right. And to the way that's operating. And that's what Apple's doing here. I love the fact that they're surfing across all the models, right? There's going to be new models.
