Salesforce, Attentive, and Netcore are embedding AI agents directly into their platforms to qualify leads, write content, and run campaigns automatically. This move lets incumbents keep customers locked in without new software, while making it nearly impossible for startups to compete.
Okay, so now the fighting back of the SaaS companies here. So now marketing is going fully agentic with Salesforce, Attentive, and Netcore all launching agents in the, in the, or in this week. So marketing agents for Salesforce that qualify leads, create content, launch campaigns, and optimize across channels based on the knowledge within that environment. People were doing this outside of Salesforce and bringing that in. Now that Salesforce brings that internally, this is the story, right? SaaS got hit hard when AI started coding on itself, and there's a whole story about whether SaaS is dead. A lot of us at that time said, but SaaS needs to morph and change and bring AI much deeper into their platforms. And that's what you're seeing here. All the work and all the knowledge that they have, Salesforce and these SaaS tools have really started to really well implement that inside of the environment so that you can, you can actually use AI within your current workflows without changing licenses and doing a new implementation. I think Salesforce, HubSpot, big players will all be fine. Where this really hurts for SaaS is, is the growth in the new companies, right? Because those will be very difficult to exist.
