Jeff HassemerCEO, FirestarterMarketing.ai · The Strategy Architect | Agency Accelerator | Architecting Bold Strategies | AI + Marketing That Scales | Founder @ FireStarterMarketing.AI

Your next hire could be an AI agent #substack #shorts

10 Jul 2026 · 1 min

Watch on YouTube

1:22

In this YouTube short, Jeff Hassemer explains that AI phone agents are becoming ubiquitous and highlights Google’s new product called Spark, currently available only to Gemini Ultra and paid Gemini users but slated for public release by year‑end. Spark functions as an autonomous agent that can book appointments, make reservations, place phone calls, and answer website queries. Hassemer emphasizes that businesses can set up such agents easily, without flashy tricks, and should be transparent by informing callers they are speaking with an AI. He also mentions a CRM tool his team offers that includes a phone and chat agent powered by a shared knowledge base, ensuring consistent answers across channels. The overall message is that companies should start deploying AI agents now to stay competitive.

Chapters

AI phone agents are picking up every call these days. Now we're moving into a world where Google has launched a product called Spark. Spark is now available only for Ultra users and paid users of Gemini, but this is going to go public by the end of the year. What Spark is, is an agent. It's going to be able to book appointments with you, book reservations for you, make phone calls to your environment. Or to your, to your business and all of that, having an agent that allow on your website that answers questions, that books and schedules things and answers the phone is going to be critical within this environment. And you can set this up pretty easily within that environment. It doesn't have to be flashy. You don't have to try and fool people with it. Tell them they're talking to an AI agent. And as long as it's helpful, people will adopt to that. Right? And you can build these AI agents. Actually, we have a CRM tool that has a phone agent built into it as well, if you want to talk to us about that, as well as chat agent and all that runs off the same knowledge base so that no matter what your clients are talking about, they're, they're able, or how your clients are interacting, they're getting the same answers from you. But these are things that you should be deploying and thinking about deploying today.