In this introductory video for the KISS to Sell sales training course, Fran outlines the core principles presented in Video 1. She emphasizes three pillars: (1) the "numbers game" – understanding and tracking the effort required, setting realistic time frames, and using numbers as a guide for expected outcomes; (2) leveraging referrals – using the built‑in trust of a referee to accelerate sales, increase conversion speed, and boost success rates; and (3) personal storytelling – positioning the salesperson as the driver of the sale, speaking passionately, and sharing authentic stories to create like‑likeness, knowledge, and trust. Fran also mentions a December special for the full eight‑video course and promises future videos covering the remaining content.
Chapters
Well, hello there, beautiful people. It's Fran here from Kiss to Sell. I just wanted to touch base with you, and I know I'm running a special in December, and that special is for the entire Kiss to Sell course. And it got me thinking that I really want to do over the next few days a number of videos about why you should look at all 8 videos and what they're going to give you. So I'm starting off at the beginning, which is a very good place to start, which is video 1. So when I was constructing the Kiss to Sell course, I thought when people look at video 1, I really want them to understand what the key things about selling and sales are. So the first thing we look at is the numbers game. You've got to know your numbers. You've got to know what effort you need to put in to get the results that you want. You've also got to know that not everyone will say yes, and instead of that being a disincentive, what I wanted to do is set some realistic time frames and expectations around what numbers you should be looking at, and they're just a guide. Then I wanted to help you to really power up your numbers game. And what I know from working in businesses all around Australia and for all different sorts of businesses, that referrals are the best way to get business. And the reason that that works is because when you get a referral, the person who's coming in as the referee already has trust in you and your business and whatever it is that you provide. So instead of having to establish that trust from the get-go, you've already got that trust quotient well and truly started. And so the sales are easier, they're quicker, and you'll have a much higher success rate. So I wanted to help you play that numbers game in a way that's going to be really fantastic. And lastly, what I know about sales, and you'll know this from talking to people, is that it's about you. You are the driver of your sales, and when you speak passionately and people can really engage with your story, that's when people will buy from you because they like, know, and trust you. So that's video 1. I look forward to chatting to you over the next few days and weeks about the other content, but if you'd like to know more, please dig in, and I look forward to speaking to you. Take care.
