A founder walked into an espresso bar and saw ritual, community, and a third place between home and work. That moment became the North Star for a company that grew to $100 billion in value. A story, not a business plan, shaped everything.
He walked into an espresso bar. He saw the ritual, the community, the third place between home and work, and that experience became a story. That story became his North Star. That story created a $100 billion-plus company, not a framework.
Ep 35 Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem
The YouTube Strategy School: Why Your MBA Didn’t Teach You Strategic Thinking
