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In this brief promotional video, Francis Wade challenges the common belief that leadership inspiration depends on personal charisma. He cites research indicating that overt attempts to inspire staff often increase cynicism, suggesting the root cause is structural rather than a talent deficit. Wade positions this insight as the basis for a forthcoming PSOJ Masterclass, inviting viewers to attend on Monday, April 27th at 4 PM to learn a fixable solution, and provides a registration link.

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