Strategic frameworks make you sound smart but don't work. Strategic fluency, the ability to tell compelling stories that get buy-in, is what actually moves things in boardrooms. Howard Schultz had it.
There were some new insights that were emerging as people built on her initial story. There was some buy-in happening. She was accomplishing the result, and he thought to himself, "Why didn't I try that?" Well, here's what he discovered and what Howard Schultz knew all along. We've been taught that strategic thinking is about mastering frameworks. They give us the illusion of sophistication. But here's the truth that plays out in every boardroom and every strategy retreat. And every presentation given by consultants, that there's a big difference between strategic thinking and strategic fluency. Strategic thinking is all about those frameworks that you learned in MBA school, ones I mentioned before. Strategic fluency teaches you stories.
Ep 35 Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem
The YouTube Strategy School: Why Your MBA Didn’t Teach You Strategic Thinking
