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In this excerpt, Adrian Morey warns that during the lifecycle of a strategic plan, changes in personnel or leadership, competition for resources, and lack of visibility can cause the organization to perceive the plan as a waste of time and resources. He emphasizes that without clear mechanisms—such as well‑defined programs, projects, and supporting frameworks—to demonstrate ongoing progress toward intended outcomes, the plan is likely to fail. The speaker advocates for a strong vision and transparent tracking systems to ensure the organization sees value and stays committed to the strategic objectives.

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