What is the main insight behind thinking like a futurist according to the author?

Name: Cecily Sommers Clip 1 for the Long-Term Strategic Planning Conference
Uploaded: 2024-06-14T23:59:41+00:00
Duration: 16 s
Channel: Francis Wade
Description: Cecily Sommers argues that good strategy requires two things: anchoring to what stays constant and understanding what drives change. Balance these…

Francis WadeFramework Consulting · Consultant who solves tough strategy and productivity problems for corporations | Author | Web-Speaker | Jump Leap Long-Term Strategy Podcast

Cecily Sommers Clip 1 for the Long-Term Strategic Planning Conference

14 Jun 2024 · 0 min

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Cecily Sommers argues that good strategy requires two things: anchoring to what stays constant and understanding what drives change. Balance these perspectives and you can build plans that adapt without losing their footing.

Questions this video answers

The main insight is that effective strategy involves hooking onto things that don't change while also understanding what causes the things that do change.

Part of one of the insights that you've had is that there's something powerful about thinking like a futurist. Can you share with us kind of how you arrived at that particular insight or conclusion?
Yeah, you know, the title of my book is Think Like a Futurist: Know What Changes, What Doesn't, and What's Next. And I would say there are The main thing about strategy is that you want to hook yourself to the things that don't change while knowing what does cause those things that do change. So what's the name
of the book again and the byline? Think Like a Futurist. Think Like a Futurist.
Yeah. And the subtitle is Know What Changes, What Doesn't, and What's Next.