Craig Perue argues that strategy requires more than a single insight. Organizations need what he calls multiple levels of efficiency: continuously evolving both strategy and design as context shifts, not treating strategy as a one-time plan.
How you're going to succeed is if you have this idea of multiple levels of efficiency. You know, Whittington talks about dynamic efficiency of strategy. It's not enough to have this insight at the start. You need to pay attention to evolutionary concerns, evolving the strategy and the org and maintaining that evolution in the context that is also evolving.
Ep 35 Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem
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