Craig Perue argues that long-term strategy fails when organizations ignore how they change internally. Staff turnover, new leadership, and shifting enthusiasm reshape how strategies actually get executed. Planning for these shifts, not just the strategy itself, is what makes plans stick.
So this is what you're saying is that you have to pay attention now to the evolution of the organization that's doing the implementation. That itself is a factor.
Absolutely.
It
has to. So the mindset that I think works for implementing strategy, design and implementing strategy, is one that says the team is not going to be static. I mean, it's great if you can hold on to team members for multiple years, you know, 3 years, 5 years at a time. But in today's world where most people don't stay put in an organization for longer than 3 to 5 years, imagining that you're going to have the same team for 20, 30 years, it's just unrealistic, right? And the same thing goes for the top management team that the project managers may be reporting to. So vision's the energy and the enthusiasm that the project team is going to feed off, that it's going to rely on for implementation, is going to wax and wane.
Ep 35 Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem
The YouTube Strategy School: Why Your MBA Didn’t Teach You Strategic Thinking
