Dan Bruder argues that strategic planning isn't just about setting direction, it's a chance to engage employees. When workers help shape the organization's future, they develop ownership and pride instead of feeling detached from decisions that affect their daily work.
So then you
have to ask, why do we really do strategy? And there's an obvious answer to that. It's like, you know, well, we want to have a plan and execute a plan and we need to know where we're going. So there's all those fundamental reasons. I would actually argue or add another reason. And I think that the strategic planning, the process of strategic planning is a perfect opportunity to create employee engagement. So I know whenever I've built something, you know, even going back to middle school, You know, if I ever built something, I tended to take an interest in what it became. Yet when we go to work, we spend nearly half of our waking time at work and we're not part of the, we're not part of the architecture or the build. And I think strategic planning gives us that opportunity to bring more people into the process so that they can take pride and ownership in, in the outcome of what this organization becomes.
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