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In this JumpLeap Strategy Podcast excerpt, the speaker describes how clients typically deliver their strategic plans, often as Excel spreadsheets or PowerPoint decks that consist mainly of long lists of key performance indicators (KPIs). The speaker outlines an internal maturity framework for evaluating these strategies: (1) Immature strategies contain only KPI lists with no explicit intent; (2) Mid‑level strategies align KPIs with goals, include initiatives, and hint at drivers and expected outcomes; (3) Mature strategies—observed in roughly 5% of cases—articulate clear cause‑and‑effect reasoning, showing the logical path from starting point to desired end state. The speaker emphasizes that the majority of submissions fall into the immature category, offering little insight beyond the metrics tracked.

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