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In this brief presentation, Francis Wade argues that organizations should only adopt the label of "strategy" when they are pursuing a truly transformational, large‑scale direction. If a team is not aiming for a big, game‑changing initiative, Wade advises abandoning the term "strategy" and reverting to day‑to‑day problem solving, short‑term brainstorming, and incremental fixes. The core message is a stark dichotomy: either go big with a transformational strategy or go home and focus on operational tasks.

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