A speaker argues businesses should stop treating the pandemic as purely an obstacle and instead see it as a room with multiple doors: some newly opened, some closed, some unchanged. This shift moves strategy from damage control to finding new pathways forward.
A very different approach to your strategic planning would be to start with the disruptions that COVID-19 has wrought. While it's easy to fixate on the enormous obstacles on the road back to business as usual, here's a thought experiment. What if the pandemic were a room you've always lived in with several doors? Suddenly, a number of them have opened while others have slammed shut. A few have remained the same. Most companies are likely to treat this once-in-a-lifetime disruption as an obstacle to overcome. But what if you were to see it as a collection of opportunities and dead ends?
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