JT Mudge clip for the Long-Term Strategic Planning Conference

That's the conception of a lot of people about futures thinking is that it's speculative, it's whimsical, it's not, doesn't have a lot of science behind it. And that's where sort of the term strategic foresight is a little bit different because it implies that there's rigor and discipline behind it, right? Finding that though, like you said, can be difficult. Part of it is, so in her situation, right? If she didn't really feel confident with the current firm, she would probably look at other strategic firms possibly, right? Mm-hmm. She's like, I don't feel confident with this one, but I, but we do need a strategy. So who do I go to? And there are a number of strategic firms out there that maybe don't use the exact terms, but they do

practice

elements of strategic foresight, right? Longer-term thinking. Mm-hmm. And so, um, there's a lot of them out there and you just gotta kind of say like, you know, how do you find out what their methodologies are and find one that's a little more applicable to, to what she would be possibly looking for? She should come to this conference, right? She should, she needs to have a conference. You know, that's one thing I do love about it. When we talked earlier, I think that this, that your long-term strategy, and we, and you know, there's the Venn diagram, there's a lot of crossovers between, you know, people that don't call themselves, you know, strategic foresight analysts or consultants, and those that do. There's a lot of similarities. And in fact, some of our classes we teach It's, it's, it's like an MBA almost, right? It's— we're teaching long-term, you know, consulting strategy.