Kaihan Krippendorff walks through the first step of his strategic framework: Imagine. He describes creating a realistic but undesirable future scenario five to ten years out, what he calls a 'burning platform,' to force organizations to generate alternative strategies and surface the pivotal questions that matter.
Awesome. So, so in my framework, Imagine, Dissect, Expand, Analyze, Sell, under Imagine, we do 5 things. And the goal of these 5 things is to come up with the strategic question that will force us to come up with different strategies. Step 1 is to zoom out into the future, maybe 5 or 10 years from now, and discuss the mess, the undesirable but realistic future that will occur if we continue under our current path. And the goal there is not to predict the future. There are thousands of possible futures. It is to presence ourselves to the undesirable but realistic future. It's not like the world's gonna end. It's not, but it's also not like we're gonna make it. It is what is a realistic, undesirable future. Future. Create that burning platform, that case for change, whatever you wanna call it. Give people a cathartic opportunity to just spit out all the junk. I hate this. Francis, whenever you do this, it pisses me off. Kaihan, you know, you, you're bad at this. I'm— we don't treat that customer well. I'm scared if we don't do this. And just get it all out there, right? A clearing.
Ep 35 Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem
The YouTube Strategy School: Why Your MBA Didn’t Teach You Strategic Thinking
