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Lisa Carlin Strategic intent vs strategy on JumpLeap

Name: Lisa Carlin Strategic intent vs strategy on JumpLeap
Uploaded: 2025-09-18T12:15:04+00:00
Duration: 28 s
Channel: Francis Wade
Description: In this brief segment, Lisa Carlin explains that what is often presented as a strategy may actually be merely a strategic intent when it lacks concrete…

18 Sept 2025 · 0 min

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In this brief segment, Lisa Carlin explains that what is often presented as a strategy may actually be merely a strategic intent when it lacks concrete choices or recommendations. She highlights that analysis alone can fail to produce actionable guidance, creating hurdles for the value of a strategy. Carlin stresses that the CEO must remain actively involved to validate the goals and ensure the strategic direction is correct and actionable.

Sometimes there's no real choice in it. So it's more of a strategic intent than an actual strategy where you've made a choice between elements. So there could be a whole number of things wrong, or it might just be analysis and there's no real recommendation in there. So there's a whole bunch of hurdles around the value of the strategy first that you've got to, you know, that CEO has to, you know, stay involved in and make sure that the answers of what we got, what you're actually trying to do is correct.