Mythali Kolluru clip from Long-Term Strategy Conference

thinking mindset, so to speak. Again, they may have the educational credentials and they may even be on your board. They may be your chairman. It could be your boss, the CEO, or it could be your client that you're working with. But the— you can probably bring to mind some folks, some people in your world who do not have this mindset. And if you're in the situation where you're trying to get them to have the mindset, and everything you're trying is not working, it may be very, very difficult for you. It may, it may be stressful, it may be frustrating. Um, Maithili, what are some of the other feelings that people have when they're stuck in a situation like this, from your experience?

Anxiety, probably, uh, a sense of unrest and nervousness in the sense as you don't know how to proceed or how things are going to happen. And probably you get worried looking at the bigger picture and how you're going to manage your business in such a situation of turmoil, especially since we are in an environment which the world construct— as I was talking to you in our earlier discussion also, that it's a bani environment where there is high amount of anxiety and non-linear. So The way the pandemic has affected businesses is unexpected. And the way technology or artificial intelligence is rapidly increasing and influencing how we are working and how we're going to lead our lives is also becoming incomprehensible. So there are a lot of things happening, which will create a certain amount of anxiety in people to the extent extent that they will not be in a position to handle the situation, which would result in breakdown, burnout for employees, and a situation of making probably hasty decisions which could be costly by a product launch or entering a wrong market, deciding on hiring the wrong people. So it would overall boomerang on the company itself.

Right, and it would get in the way of any kind of sustainable approach