Seth Godin argues that chasing book advances from traditional publishers is a mistake. The 500-year-old publishing system can't make you famous like Salinger, and most authors actually want readers, not money. He pushes writers to skip publishers and build their own audience instead.
Would they get a book advance? No, but they didn't tell me they wanted a book advance. They told me they wanted people to know their idea. And so if the 500-year-old book publishing system isn't working for them, I'm sorry you fell in love with it when you were a kid, but it's, it's ailing. It's not healthy. And it's telling you that. It's saying, we don't have the resources we need to help you become J.D. Salinger. So please forgive us, but go do it without us, because there are all these other methods, strategies available to you to accomplish the thing you said you wanted. The philosophy of becoming.
Ep 35 Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem
The YouTube Strategy School: Why Your MBA Didn’t Teach You Strategic Thinking
