Seth Godin shows how storytelling moves people from awareness to action. He asks listeners to imagine a million New Yorkers on assistance facing empty pantries on the 25th of the month, arguing that when people see themselves in someone else's story, empathy becomes the push to actually do something about problems like food insecurity.
And what happens when you ask a question like that is you have brought somebody into their childhood, their dreams, their youth, the system they were part of. What do you think it's like at the dinner table of a million New Yorkers who are on assistance and don't have anything in the house on the 25th of the month? Will you want to help me do something about that? And that's what makes people take action, because they're telling themselves a story that they know is
Ep 35 Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem
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