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In this segment of Seth Godin’s talk on mastering empathy for authentic conversations, the speakers critique the common fundraising approach of leading with impersonal statistics about hunger, arguing that such numbers fail to create an emotional distinction for donors. Instead, they advocate beginning with a personal, relatable question—such as asking a donor about their childhood dinner‑table experiences—to trigger vivid memories and emotional engagement. By anchoring the conversation in the donor’s own story, the fundraiser can build empathy quickly, making a later request for large donations (e.g., $50,000 or $100,000) feel more personal and compelling.

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