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In this segment, Seth Godin warns that repeatedly making short‑term compromises can prevent you from attracting the type of clients you truly want. He suggests that when a business is ready to focus on building lasting, substantive value, he can help, but he does not position himself as a 3‑year strategic planner. Instead, he offers the names of three other professionals who specialize in creating three‑year plans, making clear his role is to guide the development of substantial, long‑term offerings rather than short‑term fixes.

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