Seth Godin explains how small, well-designed system changes hook clients into wanting bigger transformations. Start with a modest tweak that works, then they'll chase the larger systemic changes that actually stick.
Now, when you do that to most people, they're like, oh, and then they want everything to go back to normal. But there are other people who say, teach me how to do that. Ah. And so one of the things that we can do to transform a client is create small systems changes that light them up to get them hooked on what it is to do this sort of highly leveraged systemic change.
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