1:12

In this opening segment, the speaker asserts that long‑term strategic planning is crucial for the health of organizations, clubs, families, churches, and even the planet. He challenges the prevailing excuses that deter such planning—claims that it is too hard, too lengthy, too temporary, or unaffordable—and argues that these excuses are unfounded conventional wisdom. The speaker also targets nonprofits, warning against the mistaken belief that setting big goals alone is sufficient without a concrete strategic roadmap.

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