Before you solve a client's problem, create a moment of surprise that reshapes how they see you. The AltMBA uses a coin trick that vanishes and reappears, triggering amazement and making people eager to re-engage. That shift in perception is what turns a prospect into the client you actually need.
But there are other people who say, teach me how to do that. The other thing that goes with it is you can try to transform the person in front of you into the kind of client you need before you give them the answer, right? So, you know, this is the challenge coin that we made for the Alt MBA. And part of the reason I made it is 'cause if you go like this, And people are amazed that it's gone. Now, when you do that to most people, they're like, "Oh!" And then they want everything to go back to normal.
Ep 35 Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem
The YouTube Strategy School: Why Your MBA Didn’t Teach You Strategic Thinking
