Ali Abdaal explains a simple real estate strategy for landing your first deal, comparing it to a basketball layup. He uses the metaphor of teaching a child to drop a ball in a hoop to show how to make the approach easy and achievable.
This is the layup of basketball. It is the easiest, most simplest way to get your first deal. But it also is not that fancy, and so a lot of people are not attracted to it. It's like, wait, that's all it is? Yes. If your goal is to get a check, and if your goal is to make some money in real estate, this is a strategy you want to be following. You know, when you take your kid and you give your kid a basketball and you bring your kid to the basketball hoop and you say, drop the ball in the hoop, that's literally this move. That's more bird dogging than anything else. Like, literally. That's actually what bird dogging is. If you're comparing it to basketball is literally grabbing your kid and go, hold the. Hold the basketball, bringing them up to the hoop so they can just drop it right in the neck.
