How to Earn Trust With Three Words Everyone Avoids | Harvard Professor Amy Edmondson

16 Oct 2026 · 47 min
46:35

In this interview, Dr. Frederik G. Pferdt talks with Harvard Business School professor Amy Edmondson about the power of admitting ignorance, the concept of psychological safety, and how teams can thrive through "intelligent failure." Edmondson defines intelligent failure as a disappointing result that occurs in genuinely new territory, is pursued toward a goal, is based on a well‑founded hypothesis, and is not catastrophically costly. She contrasts this with basic and complex failures, offering concrete typologies and real‑world examples from Google, the German Soccer Association, and her own experiences. The conversation explores systems thinking inspired by Buckminster Fuller, the importance of purpose and synergy in organizations, and practical rituals—such as Google’s "Day of the Dead," the "Penguin Award," and the "Own Goal" email—that normalize risk‑taking and learning from mistakes. Edmondson and Pferdt discuss leadership habits like saying "I don’t know," asking good questions, and saying no as a form of disciplined failure. They also provide guidance for individuals and parents on fostering a culture that embraces failure, including an actionable experiment for listeners to try before the weekend. The dialogue ends with reflections on mentorship, future impact, and the necessity of being wrong and keeping going in a rapidly changing world.

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