Dr Frederik G. PferdtFrom Stanford & Google — To You

The Future Is How - Episode 1 - #beauty #futureready #mindstate

3 Jan 2025 · 1 min

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Two speakers argue that "beautiful" is the most powerful word for imagining the future. While just, inclusive, and safe all matter, beautiful uniquely moves people to actually want to build something better.

Chapters

The term beautiful is so powerful.
When we confront people with the term beautiful or we ask them to imagine the future, we found that it means so much more to people if the future is beautiful. So they want the future to be beautiful. They want to lead a beautiful life rather than to say the future should be just, the future should be inclusive, the future should be safe. The future should be purposeful. The future should be productive. The future should be successful. You know, the future should be peaceful. Those are all really important adjectives, and you can give them different weight, but beautiful is the one term, I believe, that connects us all.