Dr Frederik G. PferdtFrom Stanford & Google — To You

The only sense that skips logic and goes straight to our emotions

27 Oct 2025 · 1 min

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Dr. Frederik G. Pferdt explains why smell bypasses logic and hits emotion directly. A single scent can teleport you to a memory or shift your mood instantly. He suggests pausing during negative spirals to inhale something grounding, which resets your emotional state and what comes next.

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We underestimate our nose. It's the only sense that skips logic and goes straight to where memory, emotion, and imagination live. That's why one breath of something familiar can bring tears to your eyes or teleport you to your childhood kitchen. Scent doesn't just recall the past, it can rehearse the future. When you're stuck in your head, looping on what could go wrong, Pause. Inhale something grounding, energizing, or even beautiful. Shift how you feel and how you will change what you do next.