Dr Frederik G. PferdtFrom Stanford & Google — To You

Why most of us try to think their way into the future and miss something

27 Oct 2025 · 1 min

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0:44

Dr. Frederik G. Pferdt argues that we imagine the future only through images, like flying cars, and miss what we could learn from other senses. He asks: what does your future smell like? A sensory reframing of how we think ahead.

Chapters

Hey, Frederik here from the rooftop of the Warsaw University Library here, a beautiful garden. I wanted to read my next letter to you. So I have a question for you: What does your future smell like? I know, strange question, right? Because most of us try to think our way into the future. We see it as Flying cars, clean cities, robots doing laundry. And we've been trained to picture the future as a scene, a visual. But what if the future doesn't begin in your eyes? What if it begins in your nose?

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