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In this short video, two speakers—one a marketer with personal experience of impulsive software purchases—discuss how ADHD can drive impulse buying of digital tools and outline practical tactics to break the cycle. They suggest first asking whether a purchase would have been made without the ad or shiny‑object appeal, then "sleeping on" the decision before committing, especially avoiding immediate annual subscriptions. They warn that end‑of‑year sales can be especially tempting for ADHD brains and recommend waiting until you’re certain the software meets a genuine, lasting need before signing up for recurring plans. The conversation is informal and aimed at viewers who struggle with ADHD‑related spending habits, offering concrete, relatable advice to curb impulsive software spending.

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