Angela MondorClickUp Verified Consultant, ClickUp · Operations consultant & ClickUp Verified Consultant for neurodivergent entrepreneurs

Are Your Email Opens FAKE? 📧 Machine vs Human Data #Shorts

5 May 2026 · 1 min

Watch on YouTube

0:44

In this YouTube Short, the speaker highlights that a noticeable portion of email open‑tracking events occur within seconds of sending, which is unlikely to be caused by human recipients. These rapid opens are typically generated by automated systems such as email preview tools or spam filters. The speaker points out that many of the same messages are opened again hours later, reflecting the actual human interaction. By examining the timing distribution of open events—immediate (seconds) versus delayed (hours)—viewers can identify which opens are likely machine‑generated and which represent genuine human engagement, and adjust their interpretation of email performance metrics accordingly.

Chapters

A good proportion of his emails were being opened within seconds of them being sent. So that was just— it's worth looking at that. If you just look at your data, you could probably see that, I don't know, maybe 10% or something like that of emails are opened immediately as it's sent, which is not possible because some people, people are not going to be looking at their emails and opening them the second that they arrive in their inboxes, are they? It's just not going to happen. Or maybe one person, maybe a few, but not that many. Exactly. And then, and then if you look at the opens within the next sort of 12 hours, a load of them were opened again. So you could see the machine opened it within seconds, and then the human opened it, you know, 6 hours later when they got around to doing it. So you can see it in your data if you have a look.