Stop Obsessing Over Email Data & Start Writing! ✍️ #Shorts

And you need to make sure that you know why you're doing it before you even start. And then the data becomes much easier because you're looking at your data and thinking, well, does this support my strategy? If I want to get people reading my articles, are they reading my articles? You don't have to look at absolutely every number that comes in and just try and interpret it. It's just the stuff you need to know that you're going to be looking at.

And I think it's interesting to say that you don't need to look at all the numbers because we hear a lot of talk about the numbers. Like everybody's like, oh, deliverability rates of this and open rates and da da da da. And I know that can be, it can be overwhelming for people who don't like those kinds of data, but it could also be overwhelming for people like me who love the data because like I could squirrel on that stuff and totally hyperfocus on that and not actually write the articles. So, you know, there's that balance you need to find.

Yeah, that's right. And I think, I mean, a lot of people don't ever look at the data. A lot of small businesses don't, which is, is the other extreme to what you've been talking about. And they don't ever know if what they're sending out is actually working, so you kind of got to hit it somewhere in the middle. So, you know, your data can't be your sole focus because ultimately you've got to get some content out there that people want to read and engage with. That's really what's got to happen.