Stop Overcomplicating Your Email Strategy! 📧 #Shorts

Hold on a second. Like, just start here. I think I would always say start with your strategy, and that sounds a bit scary, but your strategy can be really, really simple, particularly if you're a small business. It's like, what do you want this to do for you? And when I've said that before, sometimes people say, well, I just wanna send emails. You know, how hard can— why do you not get this? But I mean, beyond that, I mean, how does it fit into your overall marketing strategy? So some people want to send emails because they want to sell directly from the email itself. And that can be the case for a lot of product businesses. You know, you've got this, these product range and you've got this offer on XYZ this, this week. You know, here's a discount, click here, buy, you know, end of story. And then you can have some businesses that are more kind of knowledge-based where it's a long educational process. So you are educating and building trust over a period of time. So you're gonna be much more around content and then maybe sending people to events or webinars or podcasts or all that stuff. So the strategy you want to use can— doesn't have to be complicated, but it can be quite different from one business to another, and you need to make sure that you know why you're doing it before you even start. And then the data becomes much easier because you're looking at