Misaligning resources with your core strengths wastes money and dilutes focus. Get clear on what your business does best, then spend accordingly. Stop letting others dictate where your resources go.
And what ends up happening is that when you do those things, you're gonna find that you aren't actually aligned with your strengths and your core goals inside your business. You are allowing sort of everybody to take on and take from you all the things that they want to, okay? So what's really important when you think about your resources is being really, really clear on how you want to utilize those resources.
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