Angela MondorClickUp Verified Consultant, ClickUp · Operations consultant & ClickUp Verified Consultant for neurodivergent entrepreneurs

Why "Boring" Email Beats Shiny Social Media 📧🔥 #Shorts

1 May 2026 · 1 min

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1:06

In this short monologue, the speaker argues that despite being perceived as old-fashioned and less exciting than social media, email marketing remains vital because it has stood the test of time and people still regularly check their inboxes. The main challenge today is not the medium itself but getting emails noticed and opened, which requires offering genuine value through thoughtful copy rather than relying on flashy tactics. The speaker emphasizes that value-driven content is the key to successful email marketing in an era of inbox overload.

Chapters

email marketing looked kind of old-fashioned because social media was just so new and exciting and shiny and, you know, email's boring, isn't it? Why would anybody open an email? And then obviously social media, the darker side of it came out and I think people went back to email a bit, but still I think it's because it's, you know, in digital terms, it's really old. You know, it's been around a long time. Sometimes people don't think it's that exciting, but I think the fact it stood the test of time is really important. And we're still opening emails. I mean, I know our inboxes are pretty overwhelming these days, but I'm sure most of us open our emails inbox, you know, a few times a day as a minimum, because you just get everything in there, don't you? So, the challenge now is not so much— well, the challenge is really getting noticed and getting opened, really, isn't it? That's the challenge. And a lot of that is not shiny tactics and so much clever copywriting. It's just people knowing that you've got something of value that they want to read. Yeah. That's what's more important these days. So, even though email has been around