Angela MondorClickUp Verified Consultant, ClickUp · Operations consultant & ClickUp Verified Consultant for neurodivergent entrepreneurs

Why You Don't Own Your Social Media Followers 📉 #Shorts

4 May 2026 · 1 min

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1:08

In this short dialogue, Speaker A explains their preference for Android and PC platforms because they allow greater control over personal data and the ability to “rip apart” the ecosystem, unlike proprietary Apple products. They stress the importance of owning one’s audience by maintaining a personal website and an email list, which serve as a safety net if social media platforms disappear. Speaker B reflects on how email marketing was once seen as outdated compared to the allure of social media, but notes that as the darker aspects of social platforms emerged, many creators returned to email as a more reliable, long‑standing channel for audience communication.

Chapters

Like you said, you know, things change. I've always been a PC in terms of like, you know, if you're listening to this in audio, I just did the air quotes. But literally, I like to be in control of my data. The reason why I don't use Apple products is because it's far too proprietary and I can't peel it apart and do what I want with it. I'm Android, PC. I like to rip those things apart and be able to— and that comes from the geeky side of me as well. But like you said, not owning your audience, which is why I always thought From the very beginning, I was like, it's really important that I have my own website because I need to be in control of people being able to find me even if I lose platforms. Having an email list, because like you said, if you lose a platform, at least you still have your email contacts. So I've always bought into that theory too.
Yeah. And I think for a long time, email marketing looked kind of old-fashioned because social media was just so new and exciting and shiny and, you know, email's boring, isn't it? Why would anybody open an email? And then obviously social media, the darker side of it came out and I think people went back to email a bit, but still, I think it's because it's, you know, in digital terms, it's really old, you know, it's been around a long time.