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Entrepreneurship is an endurance contest where success goes to whoever tolerates difficulty longest. The speaker argues that ticking boxes and following process, not talent or strategy, determines who wins.

Entrepreneurship is an endurance contest where success goes to whoever tolerates difficulty longest. The speaker argues that ticking boxes and following process, not talent or strategy, determines who wins.
Remember, just keep ticking those boxes. Really, entrepreneurship is man versus man, woman versus woman, company versus company, and really it's just who can deal with the most crap for the longest, and they're the ones that are going to get the result at the end of the day. So it's about ticking these boxes for as long as possible, and the more you do that, the more you follow that process, the better the results become.