A short podcast by George Kao offering practical strategies for coaches and facilitators who feel their work isn't "teaching" but facilitating. He recommends recording or listening to your own client-session language, extracting powerful questions or exercises that trigger client "aha" moments, and turning those moments into anonymized content (blog posts, videos) to demonstrate insight and attract clients while honoring confidentiality.
Chapters
Coaches and facilitators often tell me, George, I have a hard time creating content because the nature of my work is more to facilitate an experience for clients rather than to teach them something or to give them, you know, ideas and philosophy and strategies. So George, how do I create content? Like for example, if I mainly ask powerful questions of my clients, for example, or I facilitate an experience where the client isn't being taught by me, but they're teaching themselves, how do I create content? What are some ideas? Well, in this short video, I hope to give you some of those ideas and let me know if this is helpful. So first of all, have you noticed the words that come out of your mouth when you are with clients? Really? You may want to record yourself next time when you're in a client session, you can tell them, hey, listen, I'm just recording this from my own study. I'm not going to share this anywhere and get their permission, obviously, or just record. Use your phone to record your own voice and not theirs. For example, notice the words that come out of your mouth because every sentence you speak to your clients is a potential piece of content. Let me explain, okay? There's a reason you say something to your client in response to what they said versus every other sentence you could speak in the world. You said that sentence to your client. Why? What was the context that makes that sentence meaningful, powerful, useful to the client? Even if that sentence is a question, let's say the client is telling you about a particular relationship issue and how my partner doesn't listen to me. And then you ask the question, what might be behind the non listening that you're experiencing. Okay, George, how could that piece of content, how could that turn into a piece of content? Well, why did you ask about what's behind something and in that particular context? What made you ask that? Well, George, I'm asking that because I want them to dive into their, I want them to take a step back and notice what might be behind this particular problem that they're so fixated on. Okay, well, why couldn't you create that as a piece of content? Dear audience, I noticed in my clients that they tend to be fixated on a particular problem rather than stepping back and looking at the root cause of that problem or the bigger, bigger social context that creates that problem. And for example, a client was telling me that their spouse wasn't listening to them. And then I asked this. So you see what I mean? Like everything that comes out of your mouth in a client session, you should ask yourself, why did I say that thing versus anything else I could have said, why did I say that thing? Why was that thing that I said so powerful? Or why did I choose to say that thing believing it would be effective? What was the context behind that thing I said? What was the philosophy that I have behind this thing that I said? And what was the story that the client was experiencing that made this thing I said interesting, meaningful? Okay, because all of that can be in your blog post or in your video that you, that you make. So in other words, every single client session that you have has many pieces of potential content, really, truthfully. And if you only recorded yourself or listened to yourself and noticed. Now, the simplest way to begin is to notice. Whenever a client has an aha moment, the client goes, whoa, that's a powerful question. Or wow, that was an amazing experience. Whenever you hear that from a client, immediately pause and go, what did I just say? Or what did I just facilitate the client to do? And what was. And just take a note of that, because after the client session, you can look at that thing and go, what's the context underlying this particular question or this exercise I facilitated? What's the philosophy behind it? Why did the client experience such an aha moment? What's their story? What's their context? All of that can be told as a powerful piece of content. And what happens is when you create that kind of content, your audience goes, wow, you are an insightful person. Look at what you noticed. And I want to experience those insights with you too. Your odds, some of your audience will be saying that. And the more you create these kinds of content, the more your audience will say, I want to spend time with you to have those insights, to have those aha moments. And by the way, when you create content like this, be sure to hide any personal client details. Try to change the store enough where the client doesn't recognize themselves, or maybe wait enough time, you know, so how do you have a backlog? You know, it's like, oh, six months ago, you remember working with this client, you wrote a note down six months ago. Now you can tell that story and the client will have forgotten about that, perhaps. And so the last thing I'll say before I end this video is, the reason you became a coach or a facilitator of experiences is because people found you to be inspirational. People found you to be caring. You are an above average, caring and inspirational person. Just among humanity, you are an above average. And so humanity needs you to show up more often or more with more of this kind of content to demonstrate your insight and your caring because there is enough negativity on the Internet. There's always more negativity and is always going to be one of the most popular things on social media. Okay, Negativity, you know, complaining about this or anger about that or, you know. Yeah. Anyway, creating negativity, you know what that feels like. And you showing up with a positive, uplifting story or insight that helps people to reflect and generate more positivity in their lives is always going to be welcome, is always going to be needed. So I hope that this video will inspire you to show up again and again and again and again. Don't be attached to whether people like it or not. Be more concerned that you're showing up in service to humanity and in service to yourself, because every time you create, you change yourself as well. I hope this is helpful. And thanks for joining me on this journey.
