George Kao shares three ways to get clients without constant content creation: build detailed case studies that show your impact, host local in-person workshops with hyper-targeted ads, and practice "net caring" through genuine partnerships with other creators to tap their audience.
All right, so what if you have resistance to creating content because of whatever reasons? It takes you too long, or you feel shy about posting it. Let's basically— the question was asked to me, George, if you didn't create content and you wanted to get clients, what would you do? And the questioner also said, oh George, I saw that you were teaching about case creating, case client case studies. And also there's the idea of going doing local workshops and things like that. Both are great ideas, and I'll just kind of address them a little bit and then talk about what other ideas there are. So case studies, start there. I think if you want to grow your business, if you're actively growing your business right now, I think creating case studies is essential. Case studies are not, you know, are not scientific necessarily or technical, or it can be any format you want. A case study can literally be one paragraph. Now that's more of a testimonial, you might say. A case study could be 3 paragraphs, but essentially it's the before, during, and after story of, um, someone working with you. Before, during, and after story. Could be 3 paragraphs, could be 3 pages, you know, but like, I want you to expand your mind on what the heck is a case study. It's just basically the hero's journey of the client, the client's hero's journey told by you, with you coming alongside and having had some support of them on their hero's journey. Anyway, so the more case studies you write, the better it is for your marketing, um, and the more clear you become about the impact of your work and the type of people that you can most help, and the more referrals you're going to get because you're able to tell these stories left and right. So please, please do case studies, okay? Um, if you want to learn from me on doing it, I have a whole course on Creating case studies from beginning to end, and inside the course people are getting together and helping each other create case studies. Da da da. Anyway, that's that's available to you if you want to go for that. The second idea: local workshops. Absolutely, if you're willing to do it, if you're open to doing. I personally love love love it when I'm in the same physical space with people and I'm facilitating something. That's actually my favorite thing to do in the world. But why don't I do a lot of it? It's because I'm too lazy to get people into the room. That's it. It's so much easier for me to get people on a physical or on a virtual space in a course, in a Q&A call, whatever, than to set up the physical space and all that stuff. Even though it's my favorite thing, I love it much more than Zoom. But I haven't done that in over a decade because I've had a thriving business just doing online stuff. However, in-person local things are coming back into vogue because people are getting tired of just being digital all the time. And also with AI, people are also like, oh, I want to be— I want to touch grass, as they say. That's a famous phrase, touch grass, you know, be in the real world and also touch other human beings. So if you are open and willing to do physical things in person, That is a wonderful thing. And you could do it free workshops to start with, you know, um, and, and then paid ones. And if you want to do ads, ads for local things are very effective because you can hyper-target the ad on Facebook, Instagram, for example, but everywhere else you can hyper-target just to your local area. And, uh, you know, for, for $10, $20, you can reach at least hundreds if not thousands of people in your local area that are the right types of people or more likely to be the right types of people. So add local ads to local workshops, I think is very promising. Okay? Another idea of course is net caring and collaborations. Don't forget that. I've written an article about net caring, what it is, how do you do it? I've written an article about collaborations, the different levels of collaborations and how, and you know, So please look at my blog for the article about net caring. I have a blog section called Net Caring. So if you click on that, you'll read all my blog posts about that. So net caring is my way of saying networking because it's coming from a place of genuine curiosity and collaborative care rather than what can I extract out of this connection? And just having a mindset shift is really, I think, profound because it changes the tone of the relationship. Okay, so if you do net caring, you're almost certainly gonna be doing net caring with some people who have social media, who create content. You see where I'm going? So even if you don't create content or if you're not on social media, You can still benefit from the social media traffic when you collaborate with them and they interview you, you interview them or whatever, and they're posting your, you know, snippets or whatever on social media. So, and not just that, but they're also always getting interest, you know, from social media, and sometimes they get referrals, or sometimes they get potential clients who are not the right fit for them. And that's when they can send them to you, etc. So, all right, let me just stop there as a couple of ideas and see if, see if that helps you. And please comment below. I'd love to see what you think about all this, and if you have any other ideas, comment below.
