A pricing story about ditching the psychological tricks. The speaker used to charge $97 and $999 like everyone else, then learned that prices ending in 9 exploit how your brain reads numbers. Now they charge round amounts like $100 and $150 instead, even if it costs sales, because it feels kinder.
I made my first course at the kitchen table. Wrote the sales page late into the night. Everyone I learned from priced at $97. So $97 looked about right. $999 for the bigger program. $147 For the small. I never asked what those numbers would do. I copied what I saw, that's all. Then I read why the 9s were there. The eye grabs the first digit and moves on. So 999 feels like hundreds before the slower thinking comes along. Now it's 100, 150, 75, plain as day. Anyone can look and take their time and choose it or walk away. Maybe I lose a sale here and there, but my heart feels lighter this way. I pictured someone reading it at midnight. A budget and a hope and a tired mind. I wanted the first thing I ever told them to be something plain and something kind. Now it's 100, 150, 75, plain as day. Anyone can look and take their time and choose it or walk away. Maybe I lose a sale here and there, but my heart feels lighter this way. I didn't expect a round price to stand out on a street where the nines are everywhere. Folks seem to say yes a little sooner, or they say no and we're still square. Now it's 100, 150. 75, plain as day. Anyone can look and take their time and choose it or walk away.
