Episode

27 Oct 2025 · 7 min

0:00

George Kao (podcast host) reflects on his 16+ years of self-employment and argues that the key to sustained success as a solopreneur is building self-trust. He defines and promotes "self-appointments" — scheduling and showing up for appointments with yourself (treating yourself as your most important client) — and gives concrete habits (time tracking, daily appointments, showing up without requiring perfection) along with mindset guidance (be strict about showing up, lenient about results).

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